When we first started our brand, our goal was to get in touch with as many people who hunted birds as we could. We believed that the small minority of bird hunters should band together and become a community as opposed to keep away from each other and be secretive about where we hunt.
This mindset wasn't very popular at first because at the time the waterfowl hunting industry was very divided by way of brand loyalty, elitist mindsets and the idea of guide services competing against the common weekend warrior. We noticed at the time that the bird hunting circles were very much divided into little groups and if you didn't wear a certain brand or use a certain call then you were looked down on by those who did.
We wanted to change that...
We initiated the #ShareBirdHunting initiative with the mentality of "if you're a bird hunter, and a good person, when we are on the same team".